How TO ADVERTISE Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing that can be done for your music business and your music career all together. You know it’s something that must be handled and when you’re not making efforts to understand how to market your music better then you should know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the standard elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it is critical to assess where you’re at right now and determine if you know and understand just what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name for yourself in the music industry it is important to realize you’ll be investing a lot of your personal money and time into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll wish to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components without the essential third aspect in a music advertising campaign won’t generate maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s really definitely better than not doing some thing, but imagine how much more effective you’d be if you visited work on all these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to focus on the elements which are most productive for the music business growth. Divided in an easy to follow process these elements of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. All you do should create a knowledge for you and your music at all times. Approach this with precision and a firm direction as well as your music business foundation will be solidified for years ahead.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you’ve laid the original groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts need to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. If you don’t have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the others of one’s music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s better to talk about these exact things than it is to make them happen in your career but this is what the music business is all about so incorporating these processes into your music business campaign is crucial, or you merely won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these things out on paper nevertheless, you that a lot of bands and musicians will see a hundred and one ways to screw this up.
You’ll either spend a lot of time on creating awareness and connecting with your audience but then fail to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting together with your people. I mentioned earlier that it’s cool to obtain all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame press releases that musicians love to send out nowadays. These press releases are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 How To Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it does not connect and that my friend is a no no. It’s 100% self interested and sadly, it will fail each time it’s used.
Fans and media see through this. All the band wants may be the money. For some unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. music But where’s the connection? What about the awareness we are in need of BEFORE they require the sale?
How TO ADVERTISE Your Music More Effectively